The Art of the First Impression: Boxing Week Window Graphics for Comor & Pacific Boarder

In the world of retail, the sidewalk is your most competitive landscape. During Boxing Week, that competition hits a fever pitch.

As shoppers navigate the busy streets of Vancouver, they make split-second decisions: Do I walk in, or do I walk on? At Blast Media Print, we believe that decision is won or lost in the window.

A Decade of Local Partnership

Since 2010, we’ve had the privilege of working with the teams at Comor - Go Play Outside and Pacific Boarder. These aren't just shops; they are institutions in Vancouver’s snow, skate, and surf scene. Operating side-by-side, they set the standard for local boardsports retail.

Our role is to support their seasonal transitions with clarity and precision. When the biggest shopping week of the year arrives, the goal isn't just to be "loud"—it’s to be effective.

What Makes Window Graphics Work?

High-traffic periods like Boxing Week require a specific approach to signage. It’s easy to overdesign, but in a real-world retail environment, restraint is often your strongest tool.

We build our window graphics to hit four key marks:

1. Speed of Communication: You have roughly three seconds to tell a passerby exactly what is happening inside.

2. Visual Balance: You want to pull attention without "shouting" so loudly that you distract from the products themselves.

3. Interior Flow: Good graphics shouldn't block the natural light or make the sales floor feel claustrophobic for the staff and customers inside.

4. The "Pre-Open" Sale: Your windows are working 24/7. They should do their job of informing the public even before the doors are unlocked.

Practical Design for Busy Retailers

At Blast Media Print, we steer clear of overdesigned concepts that look good on a screen but fail on the glass. Our focus for Comor and Pacific Boarder is always on clean, practical, and high-impact execution. It’s always a pleasure to collaborate with Jenny Wong, Carlos Strachan, and the entire team. Here’s to another successful season for some of Vancouver’s finest storefronts.

Is your storefront ready for the next seasonal rush?

Whether it’s a major sale or a brand refresh, we specialize in signage that works as hard as you do.