5 Things You Need to Know About Large Format Printing
More and more companies are experimenting with the power of large format printing, pushing the boundaries of what can be accomplished. For us, it’s an exciting time to be in the business and helping bring clients’ visions to life.
If you have the inkling of an idea, or maybe a full-blown concept brewing in your brain, we will do our best to make your dream a reality. But first, here are a few basics you should know about large format printing services. If you want more details or are ready to take the next step, be in touch!
Top 5 Things You Need to Know About Large Format Printing
1. Materials Matter
One of the most exciting things about large format printing is that it can be done on a huge range of materials. We’re way beyond traditional materials like paper, canvas, and vinyl. We’re talking about glass, leather, wood, metal — these are all feasible materials for large format printing. We will walk you through the benefits and shortcomings of each, depending on your objectives.
2. File It
Correct file preparation is an essential part of the process, in order to end up with a high-quality product. The maximum width of most large format printers is 61″ or less, and the length is really only limited by the length of the material. In other words, the product can be virtually any length.
For a successful product, you probably know that you will need the highest resolution file possible. This will ensure a clear, sharp, focused final image. You will also may or may not know know that the printers print in standard CMYK breakdown, so creating your files in these separations will give you the best results. If this is beyond your knowledge in this field, no worries. This is what we're here for.
3. Dream Big
Seriously — we have created some huge images and installs, and we are always looking for opportunities to showcase our skills and shoot for the moon. Of course there are limitations, but there are also creative solutions to every problem. Some of the most impactful campaigns and collateral is being done through the power of large format printing. If you have an idea for a large format printing job, we would love to hear about it and see how we can help you.
4. Worth the Investment
It is a crowded landscape out there with imagery coming at us from all angles, and you might only get noticed with something new, creative, bold, and BIG. You might have spent a lot of time, energy, and money on your latest marketing campaign, and it’s probably brilliant. But it won’t do much good if no one sees it. And trying to figure out social media algorithms in order to get noticed can feel futile. Investing in large format printing gets eyes on your message. It’s as simple as that.
5. Leave it to the Pros
Large scale printing takes a specific skill set, and specialized tools to have a picture perfect final product . So you have an idea of the process, it goes like this: the press lays down toner with a series of large nozzles, followed by ink, which is applied directly. This creates a super authentic image, compared to mounting printed pieces atop of surfaces. But don’t worry too much about these details — that’s our large format printing company job!