Leveling Up: Red Bull Gaming Ground at FanExpo Vancouver

When you’re setting the stage for an brand as iconic as Red Bull, "standard" just doesn’t cut it. For the recent FanExpo Vancouver, Blast Media teamed up with Red Bull to bring the Gaming Ground to life—a high-octane hub where local gamers could connect, compete, and recharge.

From the first sketch to the final install, our goal was to create an immersive environment that felt less like a booth and more like a destination.

The Build-Out: Precision in Every Detail

We provided a full-service production suite to ensure the Red Bull aesthetic was consistent across every touchpoint:

• The Boxed Gaming Centers: The heart of the activation. These custom-built, rugged stations were designed to house high-end hardware while maintaining a sleek, professional look that stood up to the heavy foot traffic of the convention floor.

• Fabric Banner Displays: Utilizing high-tension fabric and vibrant dye-sublimation printing, these massive backdrops gave the Gaming Ground its "walls," providing a crisp, matte finish that looked incredible under the convention center lights.

• Tactical Signage: Even the smallest details mattered. We produced everything down to the custom sandwich boards, ensuring that attendees were guided into the action from the moment they stepped into the hall.

Why It Worked

In the crowded ecosystem of FanExpo, visibility is everything. By mixing structural elements like the gaming centers with soft-good visuals like the fabric banners, we created a multi-dimensional space. The result was a premium, "pro-circuit" atmosphere that gave Vancouver’s gaming community the spotlight they deserve.

"Working with Red Bull allows us to push the boundaries of what 'tradeshow display' means. It’s about building an experience, not just a booth." — The Blast Media Team

Need to make a massive impact at your next event? Whether you need a single custom banner or a fully integrated tech activation, we’ve got the tools to build it.