Stopping Traffic: Vessi’s New Window Display at Richmond Centre

Retail is all about first impressions, and at CF Richmond Centre, those impressions start at the storefront. Blast Media recently partnered with the team at Vessi to print and install a stunning new window display that captures the brand's sleek, waterproof-everything energy.

The Vision

Vessi is known for its minimalism and functionality. For this installation, the goal was clear: create high-impact visuals that maintain the store’s modern aesthetic while literally glowing to catch the eyes of thousands of shoppers passing by daily.

High-Impact Hardware & Print

This wasn't just a standard window wrap. To achieve a truly premium feel, we utilized SEG Backlit Fabric. If you aren't familiar with SEG, here is why it’s a retail favourite:

• The "Glow" Factor: We used specialized backlit fabric that diffuses light evenly, eliminating "hot spots" and making the brand imagery look vibrant and high-definition.

• Seamless Finish: The silicone edge graphics tuck perfectly into the frame, creating a drum-tight, frameless appearance that looks incredibly sophisticated.

• Precision Installation: Our team ensured the tension was perfect across the entire display, providing a smooth, wrinkle-free surface that stands out from every angle.

From Print to Pavement

Beyond the backlit elements, we coordinated the entire storefront look to ensure the colours remained vivid under the bright mall concourse lighting. In a high-traffic area like Richmond Centre, these displays need to look as good on day 30 as they did on day one.

Local Brands, Local Impact

As a local business, we love supporting Vancouver-born success stories like Vessi. Helping them transform their physical space into a living advertisement with the latest in print technology is exactly why we do what we do.

The next time you’re shopping at Richmond Centre, stop by Vessi and check out the new look!