Benefits of Coroplast Signage for Brand Visibility
Sometimes we look around at the signage out there and we ask ourselves… what’s the point?! By this we mean that some custom signage is just not that visible and it is such a missed opportunity and, frankly, a waste of money for business owners. At Blast, we hate to see it happen and only want our clients to have the best signage there is!
When it comes to ordering custom signage, more and more businesses are turning to Coroplast signs to improve their brand visibility. And we are here for it.
For business owners large and small, every dollar counts – especially when it comes to marketing, branding, and standing out amongst the crowded, visually overwhelming world we live in. That’s why coroplast signs are a great option in many circumstances.
What is Coroplast and Why is it a Good Choice?
You’ve probably seen coroplast signs without even realizing it – they are probably in most neighbourhoods, and used to advertise a variety of services and promotions. They are becoming more popular and they are bright, durable, and easy to notice.
Coroplast signs are one of the most cost-effective ways to market your brand and promote your products and services.
So what exactly is coroplast and why should you consider using coroplast signs for your business or advertising venture?
Coroplast is actually, technically, a trademarked name of corrugated plastic. Since its star has been rising, though, the word coroplast has become more generally used to refer to all corrugated plastics – an example of brand domination that’s similar to Kleenex or Band Aids. We digress.
Coroplast signs are made from three layers of thin, polypropylene plastic substrate. This layered structure is what give coroplast signs their superpower of being incredibly lightweight while being extremely durable. These things are engineered to be tough and, as is necessary in our soggy climate, waterproof and weatherproof.
Benefits of Coroplast Signs
There are a lot of benefits to coroplast signs that we’ll talk about next. But the one that we really want to point out is how visible they are. Because of the surface material, it is easy to print bright, sharp, contrasting colours without the colours bleeding into each other or absorbing into the material.
That’s why these signs really stand out in terms of visibility – they are perfectly designed to grab the attention of passers-by and to make a stunning, lasting, memorable visual impression.
Coroplast signs offer a variety of other benefits that make them a great option for a lot of different businesses and services who rely on signage to get their message out there. Here are just a few more reasons why this material is great for brand visibility, especially in cities like Vancouver.
1. Waterproof and Weatherproof
Coroplast is a naturally waterproof material, the rain just drips right off. And you know that’s a major bonus in a place like Vancouver. Of course, they not totally invincible, but signs made from Coroplast really do stand up to a variety of temperatures and weather conditions, including stormy and rainy weather.
We all know that the economy is… a challenge these days and that reducing costs is helpful. Coroplast is one of the most affordable materials used in custom signage – and given the return on investment, it’s tough to beat.
Ok, they are not going to come with a lifetime warranty (plus you’ll eventually want to update the messaging anyways) but when it comes to being long-lasting, coroplast signs can do the heavy lifting. They’re designed to withstand exposure to the sun and other elements and are resistant to damage from insects and other pests.
Coroplast signs also get bonus points for being lightweight and easy to transport. This is one of the reasons why you see them being used by people during election campaigns, you can order a stack of them and easily carry them door to door. They’re also super easy to install and can be customized to fit a variety of support structures.
5. Easy to Maintain
Keeping your coroplast signs looking fresh and new couldn’t be easier. Coroplast is easy to clean – just run a damp rag over it and you’ll have it looking new!
So, there you have it. While coroplast is a great option for so much visual brand messaging, it may or may not be the right option. But at Blast, we will work with you to create the perfect visual branding that your business needs, beautifully and in budget! Vancouver owned and operated, we can provide installations nation-wide.