Must-Have Holiday Signage For Your Business
The holidays are right around the corner, so it’s time to start thinking about how to incorporate the season into your signage. For some businesses, holiday signage feels pretty off-brand, but there are ways to retain your brand quality, while still giving in to the season. You don’t have to overdo it (though you’re welcome to), but with some thoughtful choices, you can include some secular, stylish holiday vibes into your business signage.
Why have holiday signage?
The truth is, it’s important to capitalize on the holidays for the sustainability and growth of your business. For some businesses, up to 40% of their sales are made between Black Friday and Boxing Day. This is a time when people are looking for ways to spend their money, and so they should probably spend it at your business. Having some holiday signage puts you in the running to customers and clients who are buying goods and services for gifts.
Holiday signage can include sales, which is what customers have come to expect during this time. Creating custom, large-scale signage that promotes your sales will put you ahead of the competition.
Holiday graphics can be part of a wider branding strategy that will liven up the in-store experience, making it fun and aesthetically engaging for shoppers. Thoughtful signage and advertising goes a long way for new and returning customers alike because people will form impressions about both your business’ professionalism and the quality of its products and services based on the look and feel of your store.
If you have a window to work with, a holiday window decal is a cost-effective, easy way to festive up your shop. Window decals are completely customizable, too, so that you can keep your brand messaging while nodding to the holidays.
Window decals are available for installation on either the interiors and exteriors, and you can use retail window graphics to announce special holiday store hours, sales, product releases, pop up events, or just a message of well wishes.
FLAGS AND BANNERS
Retail banners and flags are an easy, bright way to advertise during the holidays. Made from lightweight nylon fabrics, banners and flags are a great way to catch the attention of people passing by. Roll up banners are also a great option to entice people walking past your store. With the high contrast colours and customizable options, banners of all kinds are great to attract foot traffic, especially in high-density settings or for side street storefronts that shoppers might not otherwise know about.
Professionally printed flags and banners can be large-format and are highly durable. These graphics will stand up to the rain or snow with the bright colors and text remaining vibrant.
In-store floor graphics offer a creative way, simple to market a holiday season, or specific products or services. Floor graphics have become a very popular way to catch customers’ attention once they are in your store, and you can literally direct them to a display or section that you’d like them to see.
Floor graphics can easily be customized with holiday imagery to liven up your store with holiday-themed visuals. They are incredibly easy to install and to remove as needed, and you can use them year after year, making them a great investment for your money. The options are endless – you can use them to help organize busy check-out lines, promote in-store gift wrapping, advertise holiday sales and more.
Whether or not you celebrate the holidays, it is an important time in the life cycle of a business. If you want to give your business the best chance at thriving, it’s a good idea to help customers find your store and buy their gifts with you.
No matter what holiday signage you decide on remember when designing it to keep your own branding in mind, to use easy to read fonts, to be creative and to have fun with it.
If you are thinking about your own large-scale, high resolution, festive signage and are stuck for ideas, reach out! We would love to help you decide on the signage that will be perfect for you and your business.