Bringing RC House to Life: Printing for Reigning Champ x 33 Acres

When two iconic brands join forces for a global moment, the physical space needs to match the energy.

To celebrate the World Cup, premium athletic wear brand Reigning Champ partnered with 33 Acres Brewing Co. to transform their brewery into RC House. Running through July 19, RC House serves as the ultimate hub for soccer fans—featuring daily match screenings, weekly programming, food, an exclusive RC33 apparel capsule, and a custom collaboration brew: the RC House Lager.

At Blast Media Print, our team handled the full production and material execution to bring this complete spatial takeover to life—from the indoor brewery space right out into the alley.

Kicking Off: Opening Weekend & 3v3 Futsal Invitational

The opening weekend of RC House was one for the books. To launch the takeover, they officially shut down "The All3y" for the first-ever 3v3 Futsal Invitational, presented by Reigning Champ and 33 Acres Brewing.

Huge congrats to Team Darkness for taking home the trophy, and to every player who showed up repped in full collaboration gear.

To support the high-octane launch event, Blast Media delivered custom outdoor event graphics and branding that turned the alley into a tournament-ready venue.

Technical Highlights: Materials & Execution

Transforming a high-traffic brewery and alleyway into a sleek athletic clubhouse requires materials built for both sharp visuals and serious durability over a six-week run.

• • Wall & Window Graphics (Removable Cast Vinyl): For full-coverage wall transformations and glass wrapping, we utilized premium cast vinyl with air-release adhesive technology. This allowed for seamless, bubble-free installation across textured surfaces, paired with a low-tack adhesive that ensures clean removal with zero substrate damage after the event.

  • Matte Overlaminates: To eliminate heavy light glare from television screens, natural window light, and camera flashes, all large-format graphics were finished with a premium matte overlaminate. This provided UV protection, scratch resistance against heavy foot traffic, and rich, non-glare color depth.

  • Rigid Event Signage (Sintra & Foamcore): Direct-to-substrate UV printing on 3mm and 6mm matte Sintra (expanded PVC) provided lightweight, highly durable directional signs, menu boards, and product displays around the bar and merchandise areas.

  • Custom Apparel & Beverage Decals: High-tack contour-cut vinyl decals were applied to display fixtures, beer taps, and coolers to seamlessly integrate the joint RC33 branding into every corner of the venue.

The Party’s Just Getting Started

The activation runs through July 19, with RC House open daily at 33 Acres for match screenings, capsule drops, and weekly events.

Looking to grab the gear? The limited-edition RC33 Soccer Kits are available exclusively at 33 Acres, and launched online at reigningchamp.com and in-store on June 12.

Bringing Community Spaces to Life

Large-scale takeovers are where precision printing meets architectural space. Helping Reigning Champ and 33 Acres create an unforgettable World Cup destination right here in Vancouver was an incredible project for our team.

Planning a brand activation, retail pop-up, or full spatial takeover? Contact Blast Media Print today to discuss custom materials and technical solutions for your next big build.