Bringing SeaWheeze to Life: How the Blast Crew Set the Stage for Race Weekend

Vancouver was absolute electricity this weekend.

With the iconic lululemon SeaWheeze Half Marathon back in action, the energy across the city was unmatched—thousands of runners took to the streets, crowds packed the sidewalks, and the atmosphere was pure adrenaline.

Behind the scenes, the Blast Media team was hard at work making sure the city was dressed for the occasion. Pulling off large-scale graphics and event installs for an event of this magnitude takes meticulous planning, fast execution, and serious hustle. From crisp finish lines to bold event signage, seeing weeks of behind-the-scenes effort transform the city streets on race day makes every late hour worth it.

Want a quick peek at what it takes to transform the route before the big start? Check out the recap video below to see our crew in motion:

An install of this scale doesn't happen by accident. Huge shoutout to our incredible installation crew who killed it once again—bringing precision, speed, and standard-setting quality when the pressure was on.

From start to finish: Full send.

Here are some photos from the Stanley Park and Vancouver Convention Centre pop ups that we helped with as well.